Median household income
$104k
vs $80k US median
Median age
44
vs 39 US adults
Homeowners
72%
vs 65% of US households
Kids at home
41%
vs 30% of US households
Age
Share of customers vs share of US adults.
Your customersUS adults
Household income
Share of customers vs share of US households.
Your customersUS households
How markets differ
Index vs your national customer base (100 = same). Click a market to profile it.
| Attribute | ||||||
|---|---|---|---|---|---|---|
| Household income | 104 | 118 | 121 | 102 | 97 | 93 |
| Homeowners | 108 | 94 | 91 | 88 | 106 | 112 |
| Kids at home | 112 | 90 | 96 | 94 | 118 | 109 |
| Age 35–54 | 106 | 101 | 95 | 98 | 104 | 97 |
| College degree | 121 | 129 | 134 | 114 | 101 | 88 |
| Outdoor interest | 148 | 138 | 104 | 82 | 91 | 117 |
| Lives in city core | 84 | 118 | 127 | 132 | 96 | 78 |
Denver customers
38.2k customers in market
Over-index on
Outdoor interest148
College degree121
Under-index on
Lives in city core84
Lead creative in Denver with outdoor interest — it's this market's clearest difference from your national customer.