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For Brands

Know What's Working.
Spend Where It Pays

Marketing mix modeling, incrementality testing and forecasting for in-house marketing teams, built by senior data scientists, with a workspace your whole team can use.

The Problem

Every Platform Says It Worked.
Your Revenue Disagrees

Budgets get set on numbers no one fully trusts. Here's why.

Platforms Grade Their Own Homework

Meta, Google and TikTok each claim credit for the same sale. Add up what they report and you've "earned" more than you actually made.

Tracking Keeps Getting Worse

Privacy changes and lost cookies leave attribution with blind spots, and the gaps land on the channels that are hardest to click through, like CTV, audio and video.

More Spend, Same Results

Every channel runs out of steam at some point. Without seeing where, you keep adding budget where the next dollar has stopped paying back.

Solutions

Better Measurement.
Better Marketing Decisions

Go beyond reporting to understand what's working, what isn't, and what to do next.

What Drives Total Revenue
$500K +$110K +$85K +$60K +$45K $800K Baseline Google Meta TikTok Organic Total
01

Marketing Mix Modeling

Measure marketing impact, ROI, and optimize media spend.

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Total Revenue
Incremental Control Lift Test
02

Incrementality Testing

Understand what marketing actually caused — beyond platform-reported performance.

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Growth Scenarios
Oct Dec Feb Apr Jun
Aggressive Base Conservative
3 spend scenarios, 1 model
03

Forecasting & Planning

Predict future performance and plan spend scenarios before you have to commit budget.

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Value vs. Propensity, Every Customer
TARGET SEGMENT High Low PREDICTED VALUE →
Target Segment Rest of the List
04

Propensity Modeling

Identify the ZIP codes and customer segments most likely to buy, convert, or respond to your next campaign.

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Cohort LTV Curve
$284 by mo. 6
Predicted 12-mo value $412
05

LTV Modeling

Predict what each customer segment is actually worth — so budget chases value, not just volume.

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Customer Profile
Low High
06

Demographic Reports

Understand where customers live, what they earn, and how audience segments differ across markets.

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The Platform

Your Results In One Place.
Not A Slide Deck

Every engagement comes with a workspace your team can explore, and JunoAI to answer questions about the numbers.

Open the live demo →
Get Started

Start With A Free Audit.
Know What To Fix First

A no-cost review of how you measure marketing today, for your brand or one of your agency's clients.

We Review

Your tracking and attribution setup, and whether your data is ready for a marketing mix model.

We Compare

What each platform reports against what's likely incremental, channel by channel.

You Get Back

A short report with the gaps we found and three quick wins. No obligation.

Book Your Free Audit → Rather talk through a project or pitch? Same link, just tell us what you need.