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Marketing Mix Modeling

Know What's Driving Revenue

A marketing mix model of your client's paid, owned, and organic channels — built and maintained by JunoDesk, delivered under your agency's name.

Incremental Revenue
Baseline Total Revenue
Baseline
$820K
Incremental
$180K
Why It Matters

Marketing Works Together.
Measurement Should Too

One model, every channel your client touches — instead of six platform dashboards that all claim credit for the same sale.

How MMM Actually Works

MMM works by fitting a statistical model to your client's spend and revenue history:

  • Paid, owned, and organic media modeled together — not channel by channel.
  • Each channel's contribution accounts for what the others were doing at the same time.
Unified Model Google Meta YouTube TikTok Spotify Amazon
Scenario Planning

Plan and forecast accurately

Simulate different scenarios and choose the one that maximizes revenue.

Sales Forecast
Incremental Baseline
Jan 17, 2025
Best Case$220K
Most Likely$180K
Worst Case$140K
Spend Effectiveness

Increase allocation confidence

See exactly how effective every dollar of spend has been, channel by channel.

Investment Effectiveness
Organic
8.2x
Google
6.1x
Meta
4.8x
TikTok
3.9x
OOH
3.2x
Radio
2.6x
Every channel fully modeled, none left as a guess
Return Uplift

Generate more returns

Improve ROI from the same budget by following the model's allocation suggestions.

Blended ROI
Recommended Reallocation
Current Blended ROI6.2x
Optimized Blended ROI6.8x
Month 1 Month 6
Same budget, +9% ROI

Go Beyond Attribution.
Measure Impact, Not Just Credit

Every dollar attributed to the channel that actually earned it — validated, not just modeled.

Cross-Channel Attribution, Calibrated to Reality

Every dollar, attributed correctly

Here's how we build it:

  • Modeled around your client's actual media mix — paid, owned, and organic together.
  • Baseline demand separated out, so spend only gets credit for revenue it actually drove.
  • Validated against real geo-holdout tests where we can, not just statistical fit.
  • Refreshed monthly as new spend and revenue data comes in.
Google$92K · 6.1x
Meta$68K · 4.8x
TikTok$54K · 3.9x
Model Accuracy
94%
What Drives Total Revenue
$500K +$110K +$85K +$60K +$45K $800K Baseline Google Meta TikTok Organic Total
Diminishing Returns

See where more spend stops paying off

Every channel has a point of saturation. Response curves show exactly where that point sits — so budget moves somewhere it'll work harder before it's wasted.

High Low $10K $20K $30K $40K
Scenario Simulation

A specific reallocation, not a vague suggestion

We simulate the mix before your client spends on it — shifting budget out of a saturated channel and into one still climbing its curve, for a projected 9% lift in blended ROI.

Current Recommended
Meta Google TikTok 0% 20% 40%
Projected +9% ROI from the same budget
Contact

Ready to Go Beyond Reporting?
Let's Talk

Let's talk about your next client, project, or pitch.

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