A marketing mix model of your client's paid, owned, and organic channels — built and maintained by JunoDesk, delivered under your agency's name.
One model, every channel your client touches — instead of six platform dashboards that all claim credit for the same sale.
MMM works by fitting a statistical model to your client's spend and revenue history:
Simulate different scenarios and choose the one that maximizes revenue.
See exactly how effective every dollar of spend has been, channel by channel.
Improve ROI from the same budget by following the model's allocation suggestions.
Every dollar attributed to the channel that actually earned it — validated, not just modeled.
Here's how we build it:
Every channel has a point of saturation. Response curves show exactly where that point sits — so budget moves somewhere it'll work harder before it's wasted.
We simulate the mix before your client spends on it — shifting budget out of a saturated channel and into one still climbing its curve, for a projected 9% lift in blended ROI.
Let's talk about your next client, project, or pitch.
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